About the Role
At EmbeddedVector, we help organizations accelerate embedded and automotive software development through expert engineering services, ready-to-use lab infrastructure, and engineering automation tools.
We are looking for a creative and results-oriented Social Media Marketing Specialist who can transform technical capabilities into engaging content that attracts customers, partners, and engineering talent. This role is ideal for someone who understands B2B technology marketing, enjoys building brands from the ground up, and can effectively communicate complex technical topics to professional audiences.
You will play a key role in growing EmbeddedVector's digital presence and generating awareness across automotive, embedded systems, AUTOSAR, and engineering services markets.
What You'll Do
- Develop and execute social media strategies across LinkedIn, Facebook, Instagram, X, and YouTube.
- Create engaging content that showcases EmbeddedVector's services, tools, projects, and engineering expertise.
- Plan and manage content calendars, campaigns, and promotional activities.
- Design and publish posts, videos, case studies, technical highlights, and company updates.
- Manage and optimize paid advertising campaigns across major platforms.
- Track campaign performance and provide actionable insights using analytics.
- Support lead generation initiatives and brand awareness activities.
- Collaborate with technical teams to convert engineering content into marketing assets.
- Monitor industry trends, competitors, and audience engagement opportunities.
What We're Looking For
- Experience managing professional social media accounts and business pages.
- Strong content creation, storytelling, and communication skills.
- Experience planning and executing digital marketing campaigns.
- Understanding of audience engagement, branding, and lead generation.
- Ability to work independently and manage multiple campaigns simultaneously.
- Strong analytical mindset with a focus on measurable results.
- Energetic, creative, and proactive approach to marketing.
- Excellent written English communication skills.
Nice to Have
- Experience marketing technology, software, engineering, automotive, or B2B services.
- Experience running paid campaigns on LinkedIn, Meta, Google, or YouTube.
- Familiarity with SEO, website analytics, and content marketing strategies.
- Experience creating graphics, videos, or promotional materials.
- Understanding of embedded systems, software engineering, or automotive technologies.
- Experience working with startups, consulting businesses, or technical service companies.
Why EmbeddedVector
This is an opportunity to help build a specialized engineering brand from the ground up. You'll work directly with technical experts, shape the company's digital presence, and contribute to growing a modern engineering business serving automotive and embedded software clients worldwide.